So much of photography is taught through studying technique and existing images. But when it comes to growing creatively and develop your own unique style, photographers have nowhere to turn. So in order to encourage photographers to rip up the rulebook of traditional photography and start discovering their inner creative voice we created ‘THE LAB’. A series of experiences and content pieces designed to lift photographer’s creativity, rather than their capability and shift creative thinking behind the lens.
Experiment 1 - Decoy
Experiment 2 - Evolution
Experiment 3 - Blank
Experiment 4 - Mindframe
