Throwing shade on a culture of skin cancer.
Cooked
/kʊkt/
adjective
1. (Colloquial Australian) Terrible, awful, absolutely fucked.
“That sunburn is cooked, mate.”
/kʊkt/
adjective
1. (Colloquial Australian) Terrible, awful, absolutely fucked.
“That sunburn is cooked, mate.”
Most Australians believe getting a tan is a good thing, even though 2,000 of us die of skin cancer every year. That’s cooked.
It was time to call tanning out for what it really is and put an end to Australia’s most preventable cancer. So we decided to partner with TikTok to throw shade at tanning, and fight back against the cooked cultural narrative it’s been reinforcing for so long.
In a world first, we changed TikTok’s UX platform for good!
