EnergyAustralia launched a new campaign promoting its ‘Perfect Plan’ ePlans to Victorians via a game-show format. The campaign introduced consumers via 3 TVCs to Energy Australian’s three new ePlans: Weekend Saver, Night Saver and Regular Saver.
The format of the campaign was interactive with the TVC spots driving consumers to play the game on YouTube. Once on the YouTube page, consumers were prompted to click links to ask particular questions of each plan. Once they had found their Perfect Plan they could sign up on the spot or share the content through social media.
