A new brand platform for Jack in the Box: So Munch More. And a simple idea to help launch it: when you’re craving Jack’s food, you say “munch” instead of much to unlock munch more tasty deals. Following the films, we launched the promotion on social, seeding the "munch more" language into culture. Then the celebrities got involved with even Doechii and DJ Miss Milan getting involved, dropping the phrase in their Hot Ones interview to 14.7M subscribers. See the link below.
