A world first for an age old problem.
Tasked with the launch of FinTech lender Nano to a targeted group of high earners on a limited budget, we created the Inaction Figure, a typical lender, all talk and no action.
We designed the Inaction Figure and made a small number of them working with a 3D printing company, to be sent to highly targeted financial publications for PR. We outfitted each figure with a voice box loaded with humorous lender sayings, activated by a push button.
We also used the Inaction Figures as an interesting visual hook for a video featuring Nano partners explaining how Nano is different.
