Bundaberg Select Vat is an elite rum deserving of an equally elite launch campaign. And so the idea of Top Rum was (air)borne, a campaign that included outdoor billboards, propaganda-style POS posters, and a social media promotion that invited punters to join the Top Rum Academy for an exclusive taste test.
We launched the product with a unique social media based promotion that invited people to recruit a squadron from their Facebook and enlist in the Top Rum Academy in order to be one of the first to taste test this special drop.
